This past Thursday night, as rumors swirled about an incident at Brown University, the network's Kaitlan Collins used social media, pointing out the conflicting information and pointing viewers to her network’s 9pm newscast.
Even though CNN is certainly not a impeccable news source, her message seemed accurate for a lot of people. It remains one of the organizations where there exists fact-based and generally reliable reporting – notably during breaking news situations such as the one unfolding in the vicinity of a New Hampshire storage facility.
A Vulnerable State During a Corporate Battle
Yet the news network, now middle-aged, finds itself in a vulnerable position as two giant media conglomerates battle over ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the future of CNN has been drawn into a high-risk game of mergers and acquisitions, instead of as a question of what helps the information-seeking public.
“This represents another instance of the fundamental flaws with origins in decades of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.
The conjecture about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a broader point.
“The narrative is crafted as a business story with key players as the central actors, but there is scant discussion of the societal benefit,” Pickard explained.
A Further Layer: Political Influence
The CNN scenario is further muddied by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” foe.
Think back to the chants of “CNN sucks!” at his rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now claims that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from criticism and scrutiny. That is part of why he appears to favor Paramount Skydance, which has made a hostile bid.
There is a basis to like that suitor more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently installed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
A Possibility of More Uncertainty
Significantly, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. That would be a welcome development to many at the network, but it’s far from a secure position. That setup could position CNN for another sale. It never ends.
If you ask Timothy Wu, much of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance wrote recently that competition laws should prohibit both deals.
“Either merger would be bad for the country, and both should be contested by the government,” Wu recently wrote.
The Core Challenge and a Path Forward
No matter the outcome in this situation, the larger issue endures.
“Our current system is a highly anti-democratic system, but we must resist learned helplessness,” Pickard noted. Regulatory choices – dating back to the 1930s and 1940s – helped to build this profit-obsessed monster, and different policy decisions can tackle it.
Will that happen in an era where the top communications regulator won’t even affirm that the agency is independent? Overhaul is highly improbable now, but that should not imply it will not happen in the future.
Measures that support independent news organizations, reinforce local journalism, subsidize public media, and outlaw the consolidation of media power in a handful of hands are not only possible – they are necessary for a robust democracy.
When it comes to media ownership, larger is not superior. And news organizations including CNN shouldn’t be pawns in the most recent merger game.